Writing to the Evaluator

Your compliance matrix tells you what to write. This tells you how to write it, so a scorer can find your answer, believe it, and give you the points.

PART 1 · FIVE HABITS THAT SCORE

Write for the person grading you

A government evaluator reads dozens of proposals against a scoresheet. Your job is not to impress them. It is to make their job easy.

Answer first

Give the answer, then the detail. Never make the evaluator hunt for whether you meet the requirement.

Mirror their words

Use the solicitation's own terms and section names. If they say Quality Control Plan, you write Quality Control Plan.

Active and plain

We will deliver, not it is anticipated that deliverables will be provided. Clear beats clever, every time.

Proof, not adjectives

Replace experienced and reliable with years, numbers, and outcomes a scorer can verify.

Compliance first

Meet every requirement before you differentiate. A beautiful proposal that misses a requirement still loses.

PART 2 · THE REWRITE CLINIC

Pick the version that scores

Each item shows a weak sentence from a real-feeling proposal. Choose the rewrite an evaluator can actually give points to.

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Write for the person grading you

Pick the version that scores

Clinic complete.